Diffusion of Innovations Snapchat

                                                  Diffusion of Innovations Snapchat

To start off before going into detail about the success of Snapchat is to first go into the history of how this brilliant idea was first made. The idea for Snapchat came from three students at Stanford University, Reggie Brown, Evan Spiegel and Bobby Murphy. These three came up with idea of creating an application that a person could send images which would disappear after a few seconds. After coming up with the concept these three developed an app that transformed into a multibillion-dollar app. From the history of how Snapchat was developed, we can further discuss the Diffusion of Innovations Theory as a lens to look at this social media platform's success and spread.

This famous app we all know of today was not always named Snapchat. The social media platform at first was named Pictaboo in September 2011. Soon after two of the members that created the app Evan Spiegel and Bobby Murphy renamed it Snapchat. The real genius behind the idea of Snapchat and what made it stand out was the idea that no other application had come up with the concept of having disappearing pictures.
Even though Snapchat is commonly used today it had a slow pick up back in 2011. Most of its early adopters were other Stanford students and after a couple of months, the app only had about 100 users. Even though the social media platform started slow word of mouth became a very powerful tool in this apps future success.
A family member of one of the founders shared the app with one of his school friends and next thing you knew the platform became a sensation. It soon became a hit with teenagers and people out of interest started to download the app. After the application became more popular users were satisfied with all the features that came with the platform.

From personal experience, I was about fourteen when I downloaded Snapchat and was enamored with the new qualities the app featured that I never saw before. From being able to send goofy photos my friends could never save or having a serious conversation with someone that couldn’t be shared with others. It added a personal experience and created a safe space.
This is what made this social media platform spread like wildfire to younger generations. This platform had the advantage of being different which fascinated people. The interest of having an app that provided the disappearing photos and videos encouraged people to download and try the platform. It removed the worry from users' minds of others storing or documenting photos. 
Looking at Snapchat as of June 2019 the growth of the social platform has skyrocketed. Snapchat has reached 210 million active daily users and daily active users increased by 8 percent year-over-year.
https://appsamurai.com/mobile-app-success-story-how-snapchat-did-it/
https://www.oberlo.com/blog/snapchat-statistics